DIGITAL DESIGN FOR LOGO AND SHIRTS
This project was for my family’s local Crossfit business at the time, Crossfit Chesapeake. The goal was a general re-branding, for several different avenues of marketing, including shirts, banners, and business cards.
The goal for this branding was a strong central image that could be restructured for different layouts, and flexible enough for multiple purposes. So the main image became a member of our gym in the middle of lifting a kettlebell, in the center of a circle. The image turned out to be perfect for the idea, flexible to become a silhouette image, so it was perfect for one-color printing, or to add detail for multiple-color printing. Also, the business name was able to be arranged in different styles for different needs, whether for a t-shirt, or business card, or letterhead.