DIGITAL LOGO BRANDING
This was a rebranding project for my family’s gym, Crossfit Indian Trail.
With the ownership being switched, it was vital to rebrand the Crossfit gym from its previous logo, to help the public recognize it as a new business, and to change their expectations for that new business. The old logo being a bit more grungy, I went with a clean look, with a crisp, easy-to-read font, and also including an minimalist arrowhead to keep in touch with the name of the town, Indian Trail. In a simple logo, we were able to completely rebrand a business and also help describe the location to prospective clients.