DIGITAL SHIRT DESIGN

2017

This project was a design for a shirt recently released by Delta Weightlifting.

THE PROCESS

This shirt went for a very minimal look, as well as a simple design. The front was simply the text SQUAT over the silhouette of an empty barbell. A powerful image and a simple demand: squat. The logo was digitally drawn, and the text was uniquely drawn and original as well. The back of the shirt took the Delta Weightlifting logo and removed the text, leaving a strong design in itself.